Switch your dog to raw, without the guesswork.
Raw feeding is brilliant for your dog. Getting the balance wrong is not. We build you a vet-aware, properly balanced weekly meal plan, with exact portions, a shopping list and costs, so you can feed raw with total confidence from day one.
Build my free starter planGet your free starter plan
Tell us about your dog and we will email you a sample balanced day, portion sizes and a shopping list. No card needed.
Free, no obligation. We will never share your details.
Terry and Zeus. Raw-fed German Shepherds, and the reason this exists.
Most people give up on raw feeding for one reason.
They are not sure they are getting it right. The forums contradict each other, the maths is fiddly, and nobody wants to harm their dog by accident. So they go back to the bag of kibble.
"Am I feeding the right amount?"
Too little and they lose condition. Too much and a growing dog piles on weight that strains the joints. The right number depends on age, weight and breed.
"Is this actually balanced?"
Muscle, bone, liver and other organ all need to land in the right proportions. Get the bone or organ wrong and you see it within a day.
"What about the risks?"
Bloat in big breeds, too much bone, the wrong transition pace. Real concerns that proper guidance handles, and panic handles badly.
This is exactly the problem we solve. We do the thinking. You feed the dog.
Raw feeding, sorted in three steps
No spreadsheets, no second-guessing. Tell us about your dog and feed what lands in your inbox.
Tell us about your dog
Name, weight, age, breed and any sensitivities. Two minutes is all it takes.
Get your balanced plan
A full 7-day meal plan with exact portions, balanced to 80/10/5/5, plus a shopping list and weekly cost.
Feed with confidence
Follow the plan, watch your dog thrive, and we adjust as they grow or their needs change.
Balanced means 80/10/5/5
A raw diet that keeps a dog healthy follows a simple ratio. Get it right and you see firm stools, a glossy coat, clean teeth and steady energy. Every plan we build hits this balance automatically, so you never have to work it out yourself.
It is the same proven framework experienced raw feeders use, just done for you and checked against your dog's specific needs.
Get my balanced planStart free. Upgrade when you are ready.
Begin with a free starter plan. When you see the difference, a membership keeps fresh, balanced plans coming every week with zero effort.
Starter
A taste of how easy raw can be.
- One sample balanced day
- Portion sizes for your dog
- Beginner's transition guide
Plan
Fresh weekly plans, always balanced, always for your dog.
- New 7-day plan every week
- Auto shopping list and costs
- Re-weigh tracking and updates
- Protein variety and rotation
- Trusted supplier discounts
Multi-dog
For households with two or more dogs.
- Everything in Plan
- Up to 4 dogs, each tailored
- One combined shopping list
- Priority support
Cancel any time. No contract, no catch. (Pricing shown is indicative and may change before launch.)
The questions new raw feeders always have
Is raw feeding safe for my dog? +
I have never done this before. Is it complicated? +
How much does raw feeding actually cost? +
My dog is a large or deep-chested breed. Can you help? +
Can I cancel the membership? +
Give your dog the diet they were built for.
Start with a free, balanced plan made for your dog. See the difference for yourself, then keep going if you love it.
Get my free plan
Two minutes, no card needed. We will email your dog's sample balanced day and shopping list.
Free, no obligation. We will never share your details.