From your dog's details to dinner, sorted

1. Tell us about your dog

You give us the basics: name, weight, age, breed, and any sensitivities or things you are managing. It takes about two minutes. For puppies and large breeds we ask a couple of extra questions, because those dogs need particular care over growth and bloat risk.

2. We build a balanced weekly plan

Behind the scenes we work to the proven 80/10/5/5 framework: 80% muscle meat, 10% raw edible bone, 5% liver, 5% other organ, balanced across the week rather than crammed into every meal. We size the portions to your dog's weight and life stage, and split them into the right number of meals a day.

Every plan includes:

• A full 7-day meal plan with exact portions for each meal.
• A combined shopping list so you buy the right amount and waste nothing.
• The weekly cost worked out up front, with cheaper swaps where they make sense.
• Safety guidance that matters for your dog, including bloat precautions for big breeds.

3. Feed with confidence, and adjust as they change

You feed the plan. We prompt you to re-weigh and check condition, and update the portions as your dog grows or their needs change. Your dog's stools and body condition are the real guide, and we show you how to read them so you always know you are on track.

What we are, and what we are not

We are a planning and guidance service that takes the maths and worry out of raw feeding. We are not a substitute for your vet. We always recommend involving your vet, especially if your dog is pregnant, unwell, or has a diagnosed health condition.